Fantastica's Emotional Christmas Campaign for Banco de Bogota

Dec. 15, 2022

Banco de Bogotá has been a pioneer in inclusive, environmental, and sustainable policies in Colombia. Under this premise, its communication is constantly evolving and has been addressing sensitive issues in society in a disruptive way.

In this context, for Christmas, they entrusted Fantastica with the purpose of going even further: to break with the traditional messages of the holidays and bring to society a strong message of awareness so that the good wishes in December are maintained throughout the twelve months of the year.

To achieve this, Fantástica developed two powerful spots directed by Juan Rueda and produced by Akira Cine, which tell the story of a Venezuelan discriminated against in Colombia, on the one hand, and a man in a wheelchair who is unable to find a job, on the other.

Alejo Gomez, DGC of Fantastica said:

"We decided to create two films, one to tell the story of a Venezuelan who suffers in a country where he is discriminated against because of his accent, where nobody gives him a job, where he is rejected and where many seem to forget the crisis that Venezuela is going through. He decides to dress up as Santa and go out to give in a country predisposed to reject him and watch him beg. The second is the story of a man who has been standing still for eleven months, not because of his wheelchair, but because in Colombia it is almost impossible to get a job when you have a special condition."