It's Good to Cancel with Uber Eats

Mar. 15, 2024

– Shall we go out tonight?
– Hmm… No.

That’s 66% of the French say when asked to go out with friends, colleagues or family. More and more of us want to take some time for ourselves, to read a comic book, relax with some music or simmer some homemade bolognese, for example. Sometimes we prefer to stay at home and embrace the art of JOMO (Joy Of Missing Out).

Through a series of cheeky films directed by Vincent Lobelle, this new Uber Eats campaign invites you to let go, to disconnect, and to enjoy the pleasure of missing out. And who better to illustrate this refusal of social obligations than celebrities who are constantly in demand?

For the iconic French actress Sophie Marceau, the French content creator with 12 million followers Lena Situations, or the emblematic rapper from Marseille SCH, there’s every reason to cancel an evening out, a soccer match or a stint at the movies, and enjoy a quiet moment at home with a good Uber Eats instead.

– How about a little Uber Eats this evening?
– Hmm… Yeah!

The campaign, in 2x30s, 2x20s, 3x15s and 3x6s formats, has been running since 10 March on TV on the main channels, in digital and on social networks.