Glow Recipe Celebrates 10th Anniversary with Night Market Pop-Up in LA

Oct. 16, 2024

Skincare company GLOW RECIPE co-founded by beauty industry veterans Sarah Lee and Christine Chang and creators of the bestselling Watermelon Toner and Watermelon Dew Drops is inviting Angelinos to glow with them at a pop-up experience Inspired by the vibrant energy of Seoul’s iconic night markets.

In celebration of Glow Recipe's 10th anniversary, the brand collaborated with leading creative agency and experiential marketing firm MKG to produce the enticing experience, which is set to feature exclusive merch, sneak peeks at an unreleased product, expert skincare consultations, late night snacks, and so much more.

From Oct.18-20, Glow Recipe's Night Market is popping up to the public in the heart of Melrose High Street’s shopping and dining district (at 8175 Melrose Ave.) in Los Angeles. A press event is taking place ahead of the market’s grand opening, on Thursday, Oct. 17.

A Glowing Night Out

The three-day event will be an opportunity for customers to immerse themselves in Glow Recipe's world of skincare, with opportunities to try the brand’s products and shop from beloved collections—including discontinued and yet-to-be-released products.

Other highlights of Glow Recipe’s Night Market include:

• A captivating, neon-clad Night Market entry arch perfect for snapping photos before entering the event
• A vending machines filled with Glow Recipe products
• An interactive timeline booth where guests can explore Glow Recipe’s 10-year history
• A shop where beloved, discontinued products will be on offer
• An opportunity for guests to curate their own kits made up of Glow Recipe products
• An exclusive Glow Recipe Night Market merchandise shop
• A themed photo booth
• Snack bars stocked with Korean treats
• plus a slew of additional kiosks with surprise-and-delight moments to inspire guests to learn about skincare products, capture content, and more!