Revlon US Releases new "See Where it Takes You" Fragrance Commercial Film

May. 30, 2023

Revlon releases a new US campaign "See Where it Takes You" which pays homage to the sense of freedom in a world full of endless possibilities.

The campaign focuses on depicting an elegant portrait of a man on a journey. While we emotionally feel his free-spirited voyage unfolding amidst gorgeous locations, we gain a sense of his exciting personality through his characteristics, traits and authentic charm. Rather than revealing his final destination, the story focuses on celebrating his journey, personality and viewpoint capturing the brand attributes unique to the scent. The fragrance for those uninhibited, passionate spirits who make their own destiny.

The campaign is directed by London-based Sakari Lerkkanen, shot by cinematographer Radim Strelka and edited by Charlie Reddie from the Stitch. Meanwhile, the atmospheric audio landscapes are built by the sound designer Sefi Carmel and the music composer James O'Connell from Rebel Music & Sound. The final grade is created by colourist Doychin Margoevski from Company 3.