Soundtrack Launches new Campaign to Prove Music Means Business

Jun. 04, 2025

In a new awareness campaign, Soundtrack, the music streaming service for businesses, brings the often-overlooked power of music to life, showing how the right music can move customers and business results.

Soundtrack Technologies (Soundtrack), the leading music streaming provider for business, has launched a new brand awareness campaign, created in collaboration with the creative-led growth agency Twigeo. The hero spot, with the tagline “Music gets your business moving,” transforms frozen retail, restaurant and hotel spaces into dynamic environments, proving that the right music doesn’t just set the mood; it drives movement, energy and most importantly for any businesses: sales.

Set to roll out across multiple channels, the campaign aims to shift perceptions of music in business environments. While many believe sound merely fills a void, this campaign takes a creative approach, reframing it as a vital part of brand identity. By transforming Soundtrack's service into a metaphorical character — part dancer, part disruptor — the ad challenges these outdated assumptions and demonstrates how Soundtrack can truly bring a business to life.

Soundtrack Director of Marketing Katarina Rydheim said:

“Music is much more than background noise, it’s a proven revenue driver. With this campaign we’re helping brands see how the right track can spark energy into their space, and transform that energy into sales.”

 

Research shows that 84% of consumers notice music, and 40% stay longer when the tunes resonate. With a dancer sweeping through silent rooms and activating them with the tap of a toe, The campaign’s main character acts as both a metaphor and proof of Soundtrack’s impact.

Twigeo Creative Director Ingrid Sydow said:

“Rather than describe Soundtrack, we wanted audiences to experience it. By choreographing silence into motion, we show how music’s invisible impact becomes real, inviting every brand to imagine its own signature sound.”

 

Soundtrack is making a decisive move, investing in a full‑funnel campaign that spans a 45‑second hero film, bite‑sized cutdowns, tactical video ads and static formats, all optimized for platform‑native delivery. With Twigeo’s creative prowess, Soundtrack aims to awaken small and medium‑sized businesses still using personal streaming services, which are not licensed for commercial use, to the brand-enhancing and revenue-driving power of licensed professional‑grade music.

The campaign is live as of June 3, 2025, with early engagement showing strong recall and a rise in branded search interest across key metro markets in the U.S., U.K.,and Australia