The Many and Outshine Unveil New Creative Campaign Inspired by Real Fan Experiences

Jun. 06, 2024

Indie agency The Many has launched its latest advertising campaign for Outshine Fruit Bars with two imaginative and vibrant commercials inspired by real fan reviews. The spots, titled “Joy Inside Out” and “Magic Moment,” highlight Outshine's commitment to customer satisfaction and creativity, bringing the joyful experiences of fans to life in fantastical ways.

Inspired by authentic fan reviews shared with the brand, The Many and Outshine crafted a campaign that places customer participation at the heart of the creative process. By transforming real fan experiences into vivid, fantastical visual narratives, the campaign celebrates the playful pop of color of Outshine.

The first commercial, “Joy Inside Out,” transports viewers to a whimsical world inspired by the luscious taste of real mango. As the frozen treat is enjoyed, the scene bursts into a vibrant mango-inspired music lounge, capturing the pure joy and delight of savoring the first bite. The second spot, “Magic Moment,” takes audiences to a strawberry-infused oasis where the rich flavors and refreshing taste of the strawberry treat create an enchanting experience. Both commercials are designed to evoke a sense of wonder and happiness, reflecting the genuine reactions of real Outshine fans.

"Real fans. Real fruit. Real joy," reinforces Outshine's position as a beloved freezer favorite and invites viewers to discover their own moments of joy with Outshine’s delectable frozen treats. This tagline encapsulates the essence of the campaign and the brand, emphasizing the authenticity and delight that Outshine products bring to their fans.

Josh Paialii, Head of Creative at The Many said:

"Who knows, sharing experiences with the company might just be the inspiration for the next fun stories to come. Outshine could tell thousands of distinct stories today, all based on fan participation."

 

In addition to the commercials, the campaign features a suite of social assets that further engage with fans and encourage them to share their Outshine moments. These will be rolled out across various social media platforms.

Outshine Fruit Bars are made with real fruit. They come in flavors including Mango, Pineapple, Strawberry, Pomegranate, Grape, Lemon, Lime, Peach, Raspberry, Creamy Coconut, Tangerine, and Watermelon.