"Brand Beckham" Readership Wins the World Cup as Off-Pitch Stories Rival the on-Field Action
David and Victoria Beckham generated more than 3 million article pageviews, while the former England captain matched Messi and comfortably outpaced Ronaldo
Maserati's new Film Showcases Italian Excellence in New York, Created by Migrante
Maserati presents a film featuring Alessandro Del Piero, the dreams of the Italian people, and the determination to turn those dreams into reality
Born Social Launches Born Creator Community to Scale Human Creativity in The AI Era
Designed to help brands scale authentic, social-first content made by real social native creators as AI-generated creative floods social feeds
Optimism Turns Habit's Celebrity Partnerships into a Chef in Residency Platform
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal
Little Big Engine Uses Zombie Apocalypse to Promote KURU
The videos include cutaway visuals of KURU’s unique shoe construction and remind consumers of the brand’s bold promise
A Captive Audience Paddy Power Turns wheel Clamps into Cheeky Comedy Media Space
A new campaign from BBH Dublin is designed to promote the forthcoming Paddy Power Comedy Festival by driving social conversation
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
Parallax Signs BAFTA And Oscar-Winning Editor Jennifer Lame
Lame has become one of Nolan’s most trusted collaborators, first working with him on Tenet
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars
Dawn Adds Four New Clients Following Management Buy-Out
Agency secures a series of new business and project wins since regaining indie agency status
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Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience