Publicis Peru and Backus Present "Relaxing ads", Corona Cero's Campaign for the Olympics
The Relaxing Ads campaign, by Corona Cero, seeks to promote relaxation time after moments of physical exertion
Refugee Runner Dominic Lobalu Chases his Olympic Dream in On's new Short Film
To Chase a Dream - directed by J. M. Harper and Hector Aponysus of Park Pictures - continues Lobalu’s remarkable journey from stateless athlete to 10,000m European champion
Al-Futtaim IKEA: Pet Parents Get Even with New Pet Collection
From the very beginning, Al-Futtaim IKEA has been committed to designing furniture for people, though it often ends up being claimed by their beloved pets
Ad of the Day | Greenpeace Campaign by We Are Social Lobbies World Leaders for a Strong Global Plastics Treaty
Along the way, the leaders face hurdles such as bribery attempts and an invasion of fossil fuels
Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries
Effie to join Ascential's LIONS Division, championing creative marketing and growth
Breast Cancer Now Spotlights the things People with Cancer Leave Unsaid in new Campaign
The campaign was created by BMB and directed by Adrian-Florin Ardelean
AI Film-Makers Unleash their Craft in Creator Campaign for Lenovo
Newest Creator Campaign From SuperHeroes Features 7 Films Produced by AI Artists
New Midas Campaign by BarkleyOKRP Urges Consumers: "Don't Put Up With B.S."
The old trope of a woman (or a man) staring confusedly while an auto mechanic explains a car issue is the inspiration behind a new campaign for Midas
Teamwork.com's The Client is Back and More Chaotic Than Ever!
Follows up viral success of its first video, with launch of "Part Deux," and suite of ad spots in bid to save teams from The Client's demands
Ad of the Day | Currys Promotes its Commitment to Customer Service in Back-to-School Laptop Rage Campaign
AMV BBDO and Spark Foundry's new spots humorously showcase the brand's tech experts
BBH x Publicis Capture the Magic of Taking-off in new "Happy Travellers" Campaign for Income Insurance
Income Insurance has launched a new campaign by BBH Singapore, capturing the joy of embarking on a holiday
Snapchat Launches Snap Sports Network with Golden LA
Directed by Golden LA's Tim K, the six-part series airs its finale this week
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Paddy Power Makes England's "Declaration of Kane-Dependence" Official
In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington
Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026