Halle Petro Named Executive Creative Director of Sonic Union
In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising
BBDO Canada and Apple Take Top Spots in the One Show 2023 Global Creative Rankings
Rankings also unveiled by country and region for companies, individuals, and work
Ranking the 10 Best Commercials in NBA History
What do you need to make an ad really interesting? People live by emotions, so it should encourage us to live the emotions that were put into the ad
KIA Captures Magical Family Reunion in Desert Wilderness for New Campaign
KIA has teamed up with Great Guns USA director Bruce St. Clair for a heartwarming campaign
Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock
Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock "The Lane Change Song"
Xsolla Announces Game Changing Alliance to Help Mobile Game Developers Grow their Business
Xsolla, the leader in video game commerce solutions for PC, web, and mobile games, has teamed up with YouAppi
Saint Elmo's Gives Long COVID Symptoms to Gaming Characters
Saint Elmo's and the Long COVID Europe patient network are raising awareness about Long COVID
Jung von Matt Latest Film for Hyundai Celebrates the Brand’s First Ever Car, the Pony
The 10-minute documentary style film, titled "Pony: The Next Chapter” showcases the remarkable achievement
The Telly Awards Has Announced its 44th Annual Winners After a Record-Breaking Year for Entries
Hearst Media Production Group Wins "Telly Company of the Year"
Celebrated Director and Photographer Matthew James Thompson Joins ArtClass
Thompson will bring his exceptional creative vision and storytelling prowess to ArtClass
Makine Inks US Representation With BLUSH Creative & Lisa G. & Co
The new partnership builds on the creative studio’s 2022 momentum of clio and promax award-winning campaigns
The One Club's 13th "Where Are All The Black People" Conference and Career Fair Set for October 26-27
In order to make the event as accessible as possible, WAATBP is free to attend
Latest News
Oct. 09, 2026
Matthieu Elkaim Joins one of France's Most Iconic Production Companies, La Pac
Over the course of his career, he has created campaigns for an extensive roster of iconic brands, from Nike and Mercedes to Ubisoft
Oct. 09, 2026
Sun Valley Hands the Camera to the Mountain Community in Latest "Ski on the Sunny Side" Ad Campaign
The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email