Ad of the Day | Campari: Turning a Recipe into a Ritual
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Online
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Agency
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Industry:
For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on a signature twist on the classic cocktail Negroni. To present the collaboration, Campari has launched a spot directed by fellow Dane Martin Werner, produced by &Friends and made with AKQA. The film is a classic cocktail homage with a radical twist. And a very distinct voice cameo by the director himself.
Credits
Advertising Agency:
AKQA, DenmarkProduction Company:
&FRIENDSStarring:
Mads MikkelsenDirector:
Martin WernerDOP:
Nicolaj BrüelCreative Director:
Davide LomindoCreative:
Harry WouldsDate:
May, 2025
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