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Campari: Ode to Cinema, 4
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The campaign celebrates Negroni Week and Campari’s strong ties to cinema. Inspired by Wes Anderson’s The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned bartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen.
Credits
Advertising Agency:
&Friends, London, UKCreative Director:
Harry WouldsDirector:
Sakari LerkkanenDOP:
Alex GrigorasExecutive Producer:
Lucy AndersonProducer:
Lucie LerkkanenPhotographer:
Milan Lautier1st AC:
Cyprien Jean-ColasGaffer:
Julien LopezArt Director:
Helene SiviliaSet Designer:
Malaika Marie-JeanneMUAH:
Claire Carmelina GilEditor:
Arttu SalmiSupervising Sound Designer:
Sefi CarmelSound Design and Mix:
Steve RussellDate:
October, 2024Ad of the day



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