Ad of the Day | Cemento Sol: SightWalks
Media Type:
Film
Brand
Agency
Country:
Industry:
Circus Grey Peru joined forces with Cemento Sol and the Miraflores District Municipality to revamp the sidewalks in Lima municipality by installing a system of tactile tiles. These tiles enable visually impaired individuals to navigate with complete autonomy. It's an innovative system developed and co-created with associations dedicated to the visually impaired in Peru, expanding on and improving the existing signage system present in major cities worldwide.
Credits
Advertising Agency:
Circus Grey, PeruGlobal Chief Creative Officer:
Gabriel SchmittPresidente & CCO Grey Latam:
Diego MedvedockyGlobal Head of Creative Excellence:
Maru SokolowskiChief Reputation Officer Grey Latam:
Florencia KesslerCreative Chairman & CEO:
Jose Rivera y PierolaExecutive Creative Director:
Gonzalo AsteCreative Directors:
Percy Rocha, Miguel UcananHead of Content:
Rodrigo CastroAccount Director:
Vanessa OrtegaAccount Executive:
Lorena Gomez , Yessica OrdonezHead of Production:
Vanessa GomezProduction Director:
Kathy SantillanaDate:
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