LFC x Carlsberg: 10 More Years Inked

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership - the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. '10 More Years. Inked' stars the forearms, biceps, backs, arms, legs, chests and inner thighs of real Liverpool fans who were willing to have their skin permanently inked to mark the moment.

Credits

Advertising Agency:

Worth Your While

Date:

December, 2023

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration