Ad of the Day | Centraide: Rise Up

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Collaborating with Rethink Montreal, Olivier Staub leads a production filled with hopeful illustrations of outcasts rising above their inequitable situations thanks to the help of Centraide’s social community workers.

Credits

Advertising Agency:

Rethink Montreal, Canada

Creative Directors:

Xavier Blais, Maxime Sauté

Agency Producer:

Valérie Lapointe

Production House:

Les Enfants

Director:

Olivier Staub

Date:

May, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration