Terre des Hommes: The DiscovHery Billboards
Media Type:
Film
Brand
Agency
Country:
Industry:
On March 8, 2021, Terre des Hommes presented the "DiscovHery Billboards" campaign in several symbolic locations in Milan: a series of mini-outdoors that, thanks to a game of perspective, replaced the male statues of the city with female alternatives to raise awareness about the absence of monuments
dedicated to great women. A few months and over 4,000 signatures collected later, the municipality inaugurated the first statue dedicated to a woman in the
city.
Credits
Advertising Agency:
ACNE Milan, ItalyExecutive Creative Directors:
Emanuele Viora, Andrea JaccarinoManager:
Fabrizio MarvulliHead of Social Media:
Sabrina SantoroArt Director:
Anna Clara FanesiCopywriter:
Marco TomirottiAccount:
Paula GalicProduction Company:
OlympiqueDirector:
Filippo CastellanoExecutive Producer:
Tommaso FajdigaProducer:
Silvia FazioJunior Producer:
Elisabetta ZeccaSet Designer:
Benedetta BrentanCostruttore:
Sergio PortaDigital Sculptors:
Giovanni Mauro, Roberto Digiglio, Camilla GrassottoDate:
May, 2022
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