Ad of the Day | Kodak: Memory Shots

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Belgium

Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a photo. To break new ground in "photo reminiscence therapy", the Belgian distributor of Kodak is launching "Memory Shots," an easy-to-use, AI-powered tool that allows dementia patients and their therapists or caregivers to describe a memory, and create a photo that looks exactly like it was shot by a Kodak camera from that time period.

Credits

Advertising Agency:

Happiness Saigon

Date:

October, 2024

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration