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Ad of the Day | Kodak: Memory Shots

10.0

Media Type:

Experiential

Brand

Agency

Country:

Belgium

Industry:

Electronics, Technology

Photos are one of the most important forms of therapy to help dementia patients remember a moment in time and inspire them to talk. But not every cherished moment has a photo. To break new ground in "photo reminiscence therapy", the Belgian distributor of Kodak is launching "Memory Shots," an easy-to-use, AI-powered tool that allows dementia patients and their therapists or caregivers to describe a memory, and create a photo that looks exactly like it was shot by a Kodak camera from that time period.