Ad of the Day | O Boticario: Plans
Media Type:
Film
Brand
Agency
Country:
Industry:
Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In a world with little readily available information, restricted access to treatment, and persistent silence around the process of attempting pregnancy, people from all sorts of backgrounds and family arrangements share the same story – the desire to become mothers. In light of this still under-discussed issue, O Boticário, a Brazilian cosmetics company, is addressing the journey of hopeful mothers in its 2025 Mother’s Day campaign.
Credits
Advertising Agency:
Almap BBDO, BrazilPresident and CEO:
Filipe BartholomeuCCO:
PernilCreative Consultant:
Becky KorichClient Services:
Camilla Massari, Andressa Duo, Vivianne Santos, Thais Guarlotti, Julia Vasconcelos, Jose Henrique PereiraCSO:
Joao Gabriel FernandesPlanning:
Daniela Ferrari, Julia Martins, Giovanna SchiavonDate:
May, 2025
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