O Boticario: Extinto
Media Type:
TV
Brand
Agency
Country:
Industry:
According to the UN, every year, over 2 billion tons of waste are generated across the world; and according to the Brazilian Association of Public Sanitation and Special Waste (ABRELPE), Brazil recycles just 4% of the trash it produces every day. That state of affairs – plus decades of work by Boticário, a Boticário Group Brand and a leader in reverse logistics for nearly two decades – was the jumping-off point for the brand to develop Project Extinto, which is designed to warn people about the importance of preserving the environment and proper solid waste management.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
February, 2024
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