Ad of the Day | Payless: The Payless Experiment

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Payless Increases Value of Products With "Palessi" Fake Store

Credits

Concept:

Doug Cameron, Tommy Noonan

Chief Creative Officer / Copywriter:

Doug Cameron

Executive Creative Director / Art Director:

Tommy Noonan

Creative Director:

Mauricio Alarcon

Account Director:

Patrick McCormick

Director / Executive Producer:

David Logan

Assistant Directors:

Doug Cameron, Tommy Noonan

Line Producer:

Kelly Scott

Production Manager:

Jerry terHorst

Production Coordinator:

Jonathan D. Ortiz

Production Designer:

Ricardo Jattan

Director of Photography:

Shane Collins

Camera Operator:

Andrew Sanchez

1st AD:

Cody Boessen

Editorial:

Beast

Senior Editor:

Brian Sanford

Executive Producer:

Melissa Lubin

Post Producer:

Michael Beltrame

Assistant Editor:

Joseph D’Amato

After Effects:

Christian Matts

Colorist:

Lez Rudge/ Chimney

Online Conform:

Scott Bravo/ Beast

Date:

November, 2018

Latest News

May. 23, 2025

Spain's LGTBI+ Federation and We Are Social Launch Newspaper to Expose Anti-LGBTQ+ Hate Speech

This initiative, developed by the creative agency We Are Social in Madrid, was launched on May 17th

May. 23, 2025

BOOST Gets Active on Strava in Summer Push from the7stars

BOOST Drinks launches boldest media campaign yet, debuting on Strava for the first time