Saudi Tourism Authority: I came for Football, I Stayed for More
Media Type:
Online
Brand
Agency
Country:
Industry:
Events in Saudi Arabia have become one of the country’s key attractions. With world-class artists, deep cultural experiences, and cutting-edge entertainment, Saudi Arabia elevates events to new standards. Sports is another powerful driver at the heart of this dynamic – anchoring Saudi Arabia’s events strategy and serving as a central pillar not just for tourism, but for the country’s broader vision.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Alasdhair McGregorCreative Director:
Guillaume RebbotArt Director:
Romain DucosCopywriter:
Nicolas RichardMusic Creative Director:
Adam GhoubalStrategic Planner:
Mattia BellomoProduction Coordinator:
Julie AttiaTV Producer:
Sam Fontaine, Heloise RoussierProduction Company:
HenrySound Production:
GumDirector:
Sam WalkerHead of Media:
EdwinaDate:
September, 2025
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