Ad of the Day | Roche Bobois: The Elevator

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

House, Garden

France's leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Jean-Patrick Spitz, Vittorio Lucchini Gilera, Laurene Delaunet-Lales

Executive Creative Director:

Antoine Choque

Art Director:

Francis De Ligt

Copywriter:

Nathalie Dupont

Strategic Planner:

Etienne De Laharpe

TV Producer:

David Green

Production Company:

75 Production

Director:

Dean Alexander

Director of Photography:

Axel Cosnefroy

Producer:

Delphine Guerin

Production Director:

Christophe Nader

Head Decorator:

Renaud Deschamps

Post Producer:

Anne Segrettin

Music Creative Director:

Adam Ghoubali

Music Supervisor:

Seril Farran

Date:

January, 2025

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