Ad of the Day | Roche Bobois: The Elevator
Media Type:
TV
Brand
Agency
Country:
Industry:
France's leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Antoine ChoqueArt Director:
Francis De LigtCopywriter:
Nathalie DupontStrategic Planner:
Etienne De LaharpeTV Producer:
David GreenProduction Company:
75 ProductionDirector:
Dean AlexanderDirector of Photography:
Axel CosnefroyProducer:
Delphine GuerinProduction Director:
Christophe NaderHead Decorator:
Renaud DeschampsPost Producer:
Anne SegrettinMusic Creative Director:
Adam GhoubaliMusic Supervisor:
Seril FarranDate:
January, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration