Ad of the Day | Ubisoft: Leap into History

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Games, Toys

The result of a long-lasting collaboration with Ubisoft’s teams, DDB Paris revisits more than 2000 years of history to celebrate the iconic franchise’s anniversary. Since the first chapter in 2007, Assassin’s Creed has become a blockbuster franchise that sold over 200 million games. Its symbols and lore have become part of our collective psyche. The anniversary was a unique opportunity to celebrate the spirit of the franchise, pushing it a bit further to the status of pop culture essential. And to federate everyone, from the hardcore gamer to the one who only heard about a guy with a hood. More than a celebration, the new film is part of a 360 strategy to support the brand’s vision and its long-term objectives.

Credits

Advertising Agency:

DDB Paris, France

Chief Creative Officer:

Alexander Kalchev

Art Directors:

Yassine Ouadah Tsabet, Nicolas Denis

Copywriter :

Benoit Oulhen

Account Supervisors:

Vincent Léorat, Mathieu Bliguet, Arnaud Texereau

Head of Strategic Planning:

Sébastien Genty

Strategic planner:

Cédric Ledoux

Head of Production:

Fabien Donnay

TV Producer:

Quentin Moenne Loccoz

Post Producer :

Toby Ridgway

Sound design:

Cédric Boit, Clément Reynaud, Alexandre Vicart

PR Director:

Anne-Marie Gibert

Production Company:

Stink

Director:

Felix Brady

Executive producer:

Hélène Ségol

Producer:

Katie Lambert

Production Manager:

Martha McGuirk

DOP:

Erik Henriksson

DOP Agent:

Lux artists

Post Production Supervision :

Clémentine Tatin

Post Production Supervision:

Shea Coleman

Production Designer:

Juris Zukovskis

Wardrobe Stylist:

Liene Dobraja

1st AD:

Gundars Jakobsons

Stunt crew:

Renaud Favero

Armourer:

Zane Sietniece

Executive Production:

Nafta Films

Producer:

Ilya Medovyy

Line Producer:

Deniss Bardassov

Date:

September, 2022

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