Ubisoft: Life is Better at Motorfest

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

For the highly anticipated release of The Crew Motorfest, the third iteration of The Crew game series, its global action-driving game franchise, Ubisoft turned to Sid Lee Paris to create a campaign that would catch the eye of gamers, car lovers and anyone missing the thrill of driving the world over.

Credits

Advertising Agency:

Sid Lee, Paris, France

CEO:

Johan Delpuech

Executive Creative Director:

Stéphane Soussan

Copywriter:

Ninon Peres

Art Director:

Geoffrey Poulain

Editor/Motion designer:

Yoann Plard

Art director:

Eric Boussenec

Account Director:

Margaux André

Account Executive:

Louisa Chaouche Teyara

Account Executive:

Thomas Albert

Head of Production:

Laetitia Neves

Production Assistant:

Mirabelle Yehoussi

Head of Strategy:

Bruno Lee

Strategist:

Leah Daymon

Production Company:

BIG

Director:

Jean-Baptiste Saurel

Producer:

Kasia Staniaszek

Production director:

Nicolas Avram

Director of Photography:

Augustin Claramunt

Post-Production Director:

Natacha Dolard

Chief Editor:

Eric Jacquemin

Supervisor:

Quentin Letout

Calibrator:

Arthur Paux

Flame:

Olivier Zibret

After FX:

Julien Barthelemy

Matte Painting:

Omar Camara

Houdini:

Hugo Jaulin

3D:

Bruno Leguern, Benoit Revilliod

Post-Producer:

Johan Luce-Antoinette

Sound Post-Production:

Benzene

Sound Designers:

Loic Canevet, Will Rosati, Mathias Villeroy

Sound Producer:

Heather MacFarlane

Date:

September, 2023

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