American Express: Finger Marathon
Media Type:
ExperientialCountry:
Industry:
When the Tokyo Marathon 2018 became oversubscribed, the race’s official American Express, came up with a fun and innovative way to allow the greater public to participate. Partnering with Ogilvy Tokyo, they built a 3D digital replica of the race’s route and avatar runners. “Finger Marathon” was presented at the Tokyo Marathon Expo 2018 the weekend of the race. Visitors were able to sign up for an American Express card, which gave them immediate access to “run” in the virtual race using their fingers. American Express made hundreds of dreams come true and increased new membership recruitment 143% from the previous year.
Credits
Advertising Agency:
Ogilvy, Tokyo, JapanDate:
February, 2018Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content