Arequipeña: Bottle Tiles
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Film
Brand
Agency
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The city of Arequipa, in Peru, has an extremely serious problem due to the decrease in the ozone layer and other geographical factors. Arequipa is one of the cities with the highest radiation levels in the world – a problem that is affecting thousands of citizens, and of which many are not aware. For this reason, Cerveza Arequipeña, part of Backus, together with the NGO Por Un Perú sin Cáncer, have joined forces to face this problem and raise awareness about sun care.
Credits
Advertising Agency:
VMLY&R, Lima, PeruDate:
April, 2023More from Backus
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