ASDA: Pounds, Not Points

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

Supermarket Asda has recently rolled out its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website. The launch – the largest of its kind in the past decade – is supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry, which runs until the end of the year.

Credits

Advertising Agency:

Havas London, UK

Date:

September, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration