Asda x Breast Cancer Now x CoppaFeel: The Real Self Checkout
Media Type:
FilmCountry:
Industry:
This Breast Cancer Awareness Month, Asda, Breast Cancer Now and CoppaFeel! are encouraging shoppers to make checking their boobs, pecs and chests as normal as their weekly shop, in a new marketing and awareness campaign from creative agency Havas London. The Real Self-Checkout – part of Asda’s long-running charity partnership Tickled Pink, now in its 26th year – highlights the fact that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save your life. It turns ubiquitous supermarkets self-checkouts into real ones, with in-store ambassadors raising awareness while customised receipts complete with a ‘bra code’ icon, will be used across Asda stores throughout the month.
Credits
Advertising Agency:
Havas London, UKDate:
October, 2022Ad of the day
Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0 Ad of the Day | Teamwork.com: The Client 10.0Latest News
Apr. 26, 2024
Ad of the Day | New Renault Captur E-Tech Full Hybrid, Push it to the Limit
More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living"
Apr. 26, 2024
Almost Friday Media Teams up with Barrett Hofherr to Launch Friday Beers in New York
Friday Beers debuts in the New York area on April 27th, 2024