Asda x Breast Cancer Now x CoppaFeel: The Real Self Checkout
Media Type:
Film
Brand
Agency
Country:
Industry:
This Breast Cancer Awareness Month, Asda, Breast Cancer Now and CoppaFeel! are encouraging shoppers to make checking their boobs, pecs and chests as normal as their weekly shop, in a new marketing and awareness campaign from creative agency Havas London. The Real Self-Checkout – part of Asda’s long-running charity partnership Tickled Pink, now in its 26th year – highlights the fact that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save your life. It turns ubiquitous supermarkets self-checkouts into real ones, with in-store ambassadors raising awareness while customised receipts complete with a ‘bra code’ icon, will be used across Asda stores throughout the month.
Credits
Advertising Agency:
Havas London, UKDate:
October, 2022
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