Bekol: Sound Changes Everything, 1
Media Type:
OnlineCountry:
Industry:
We've all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with 'interesting' headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.
With that in mind, BBR Saatchi & Saatchi decided to put this knowledge into practice for 'Bekol', Israel's Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Idan RegevCreative Director:
Kobi CohenCreative Technology Director:
Roy ZoaretzVP Client Services:
Ben MuskalVP Content & Production:
Dorit GviliAccount Supervisor:
Reni Bracha-LandauAccount Executive:
Shiran Atuan RachamimMarcom Director:
Eva HassonDigital Studio Manager:
Michael ShellyVideo Editor:
Eyal VinizerDate:
December, 2017Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
May. 02, 2024
Effie Worldwide Strengthens its Board and Inaugural Future Council with the Appointment of New Members
Effie Worldwide, has announced six new members to their Worldwide Board of Directors
May. 02, 2024
Butchered Brand Slogans Appear on Mobile Billboards Across London
Franklyfluent's guerilla campaign brings to life what happens when translation goes wrong