Bekol: Sound Changes Everything, 2
Media Type:
Online
Brand
Agency
Country:
Industry:
We've all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with 'interesting' headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.
With that in mind, BBR Saatchi & Saatchi decided to put this knowledge into practice for 'Bekol', Israel's Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Idan RegevCreative Director:
Kobi CohenCreative Technology Director:
Roy ZoaretzVP Client Services:
Ben MuskalVP Content & Production:
Dorit GviliAccount Supervisor:
Reni Bracha-LandauAccount Executive:
Shiran Atuan RachamimMarcom Director:
Eva HassonDigital Studio Manager:
Michael ShellyVideo Editor:
Eyal VinizerDate:
December, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage