BMW: Throttle Therapy

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Germany

The series of 10-second films, created by Serviceplan Middle East and released across Instagram and YouTube, speaks directly to motorcycle communities in the UAE and Saudi Arabia. The idea: in a hyperconnected world, riding offers rare, uninterrupted presence. It’s not just a thrill – it’s therapy.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

June, 2025

Latest News

Sep. 02, 2026

Jury Presidents and Full Jury Announced for the 35th ADCE Awards

This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026

Sep. 02, 2026

Invisible Collective's The Turner Brothers Bring Game Day Energy to DoorDash's "Don't Fan For Free"

Featuring Reggie Bush, Lane Kiffin and Jameis Winston, the campaign taps into the rituals, rivalries and deep cut references that define college football fandom