Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
Media Type:
Film
Brand
Agency
Country:
Industry:
BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos Alcaraz. Created by Tango Agency, the international launch campaign introduces BMW’s iX3 Neue Klasse model under the tagline "The First of a New Era".
Credits
Advertising Agency:
Tango, Madrid, SpainExecutive Creative Director:
Diego LautonCreative Directors:
Sergio Sanz, Juan AldeanuevaAgency Producer:
Irene ChoclánAccount Director:
Estefanía GarcíaProduction Company:
BeSweet FilmsCasting:
Carlos AlcarazDirector:
Gus StClairDOP:
Borja LlorensPhotographer:
Adrian MadridExecutive Producer:
Juan San RomanProducer:
Lucas VallinaArt Director:
Cristina Ruiz MenendezLighting House:
AluzineAudio:
DHC Rental RoboltPostproduction:
Muscle BeachEditor:
Guille FernándezColorist:
Marc MoratóColour Studio:
MetropolitanaPostproduction co ordinator:
Javier MartínezMusic Composer:
Jaby JimenezDate:
March, 2026
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration