BNP Paribas: 50 Years of Loyalty
Media Type:
TV
Brand
Agency
Country:
Industry:
The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of Tennis) to modernize the Roland-Garros Stadium where the French Open is held, ushering in a new era for the tournament. 50 years later BNP Paribas is celebrating a half century of loyalty and commitment to tennis, with the conviction that the sport has the ability to mobilize people beyond the courts and have a positive impact, particularly for new generations.
Credits
Advertising Agency:
Sid Lee, Paris, FranceDate:
June, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage