BNP Paribas: First Aid for Humanity

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Poland

With Poland on the frontline of this recent refugee crisis, and as one of the most polarised countries in Europe, BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change and start closing the empathy gap.

Credits

Advertising Agency:

VMLY&R Poland

Date:

April, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration