Previous Ad
Bolivar Detergent: Blacker Blacks (Window)
Next Ad
Bolivar Detergent: Blacker Blacks (Floor)
Bolivar Detergent: Blacker Blacks (Wall)
Media Type:
Print
Brand
Agency
Country:
Industry:
VMLY&R and Bolivar Detergent returns and intensifies de dark color into clothes and shadows.
Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.
Credits
Advertising Agency:
VMLY&R, Lima, PeruExecutive Creative Director:
Christian SánchezCopywriter:
Jhona GibsonArt Director:
Frank CharaFinal Artwork:
Nicki MeléndezDate:
October, 2020
Ad of the day
Ad of the Day | O Boticario: Plans
9.0
Ad of the Day | Croatia Polyclinics: Your Posture is Your Future
9.6
Ad of the Day | Aviva: The Night Job
9.3
Latest News
May. 15, 2025
Andrex Launches Campaign to Help Kids Overcome School Toilet Anxiety
Research conducted by Andrex found that 75% of UK school kids don’t feel comfortable doing a poo at school and are risking their health as a result.
May. 15, 2025
JvM and SKILL Music Launch JvM MUSIC – A New Music-Centred Brand Communications Specialist
New music agency combining music strategy, sound production and AI technology for innovative brands