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Bolivar: Sound Names
Media Type:
Experiential
Brand
Agency
Country:
Industry:
VML and Bolivar Baby & Kids launch Sound Names, an initiative for babies to choose their own name from the womb. Sound Names consists in giving babies the opportunity to choose their own names. Taking advantage of the fact that fetuses have developed a sense of hearing by week 29, we turned multiple names into melodies using a music production software tool called piano roll, which gives each letter a specific musical note. Then, we uploaded the names to Spotify and YouTube so that any mom could use them: by simply using headphones, they could make their babies listen to the name options and be attentive to the baby's reaction to know which one they liked the most.
Credits
Advertising Agency:
VMLY&R, Lima, PeruCEO:
Eduardo GrisolleCCO:
Tin SanchezCreative Directors:
Eduardo Meza, Carlos FernandezArt Director:
Fernando GuerraCopywriter:
Kevin TorresProduction Company:
Cine 70Date:
May, 2024
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