Boost Infinite: Wireless Utopia

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

For the launch of the Apple iPhone on the Boost Network, Mayda's visionary duo, Ben Smith and Carl Addy, took the helm to co-direct a sequence of enchanting mixed media dreamscapes. The creative odyssey embarked upon was clear: to craft an atmospheric realm that resonates with the senses, distinguishing itself in the vast expanse of digital narratives. Within this immersive domain, the prowess of state-of-the-art technology is on full display, forging limitless expanses and transforming our heroes' outlooks with a touch of the fantastical. Leveraging the artful CGI capabilities of Covert, audiences are whisked away to an ethereal dimension, a place where magic meets reality. The journey culminates in an introspective and highly stylised utopia—a testament to the power of visual effects to conjure worlds beyond imagination..

Credits

Advertising Agency:

Grey New York, USA

Director of Production:

Georgie Castle

EP:

Zu Al-Kadiri

Producer:

Danika Casas

Director:

Ben Smith, Carl Addy

DP:

Jon Chema

Edit:

Alex Trierweiler

Production Designer:

Ron Beach

Colorist:

Matt Osborne

VFX:

Covert

Date:

October, 2023