Nike: More Than Warmth

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

China

Industry:

Fashion

Nike in China launched a new awareness campaign to highlight the "More Than Warmth" benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is part of a multi-channel campaign including cinema, OOH and digital channels running in China.

Credits

Advertising Agency:

Wieden+Kennedy Shanghai, China

Chief Creative Officer:

Ian Toombs

Date:

November, 2023

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