Burger King: Seriously French Ingredients
Media Type:
TV
To the question "Do the French grumble often?" Our foreign friends answer "Yes" at a rate of 93%*. What the hell do they know? While it’s true that sometimes we grumble a bit… Well ok, it’s probably justified. This very French grumpiness is the strategy that BURGER KING® has decided to adopt to highlight its quality approach and all the care that the brand brings to the preparation and the choice of its ingredients. And yes, 75% of their ingredients are already produced by the French agricultural industry.
Credits
Advertising Agency:
Buzzman, Paris, FranceDate:
June, 2022
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