Ad of the Day | Burger King: A Little More Confusing

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s latest campaign, neither does kids' confusion. Created by DAVID Madrid, the third part to the acclaimed Confusing Times campaign looks at confusion through a different lens, this time, to promote their entire menu, from plant-based nuggets and Long Chicken, all the way to the plant-based Whopper Jr.

Credits

Advertising Agency:

DAVID Madrid

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

Executive Creative Director:

Saulo Rocha, André Toledo

Creative Director:

David Krueger, Pedro Sattin, Sébastien Rouvière

Head of Art:

Camilo Jiménez

Art Director:

Pedro Sattin

Copywriter:

David Krueger, Sébastien Rouvière

Head of Production:

Alejandro Falduti

Head of Account:

María García Herranz

Group Account Director:

Lucila Mengide

Account Executive:

Lucía Urbieta

Head of Strategy:

Daniela Bombonato

Strategy Director:

Patricia Urgoiti

Global PR Director:

Sandra Azedo

VP, Head of Marketing::

Sabrina Ferretti

Global Brand Communication Director:

Andrea Beer

Photo Studio:

Sicarios

Photographer:

Nixon

Executive Producer:

Joao Luz

Line Producer:

Rafa Pinto

Client Services:

Babi Kosloff, Ju Bahia, Yuri Fuly

Assistants:

Kao e Renan Moraes

Tech Crew:

Tinho Sousa, Heygo Freire, Dennis Peres

Casting:

Mei Yi Ho

Operations:

Lindin Lima

Retouch:

Ricardo Moreira

Music Company and Publisher:

Pickle Music

Executive Music Director:

Alexis Estiz

Composer:

Alexis Estiz

Sound Design & Mix:

Pickle Music

Executive Producer:

Olivia López

Performer:

Emma Zavaleta

Film Production:

Blur Films

Director:

Claudia Llosa

Executive Producer:

Mario Forniés, Alfonso Cazalilla

Producer:

Elena Sáenz

1st AD:

Andrés González

Production Manager:

Yago López Abril

Production Assistant:

Gustavo Pérez

Production Coordinator:

Paula Ceregido

Location Manager:

Alejandro Camacho

DOP:

Octavio Arias

Camera Assistant:

Maria José Burgos

Stylist:

Marga Vázquez

Hair and Makeup:

Blanca Laporta

Home Economist:

Óscar Sanz Cabrera

Casting Director:

Mercè Ramos

Editor:

Vicente Álvarez

Colourist:

Edu Aranda

Post-Production:

McNulty

Date:

May, 2023

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