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Cancer Society of Finland: The Pandemic that Kills 8 Million Every Year, 2
Cancer Society of Finland: The Pandemic that Kills 8 Million Every Year, 3
Media Type:
Integrated
Brand
Agency
Country:
Industry:
Smoking kills more than eight million a year and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its dangers. The campaign imagery is triggered by the common, yet disturbing pictures seen online of smokers wearing masks. The message: quitting is now more crucial than ever.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandChief Creative Officer:
Jyrki PoutanenCreative Director:
Erno ReinikainenAccount Manager:
Anette MichelssonComms & PR Specialist:
Saana SimanderCopywriter:
Tuomas PeralaDesigner:
Timo KlemolaDesign Trainee:
Arttu PoyryPhotographers:
Tuukka Koski, Koski SyvariDate:
January, 2021
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