Ceres: Our Street

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

Danish Beer Brand Ceres launch "Our Street’" a TV and social campaign in celebration of their 60th Birthday. Running across Italian TV channels and Ceres Social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. "Our Street" remains true to Ceres’s underdog heritage, its anti establishment vibe and irreverent tone seen in much of the brand communication over the last 60 years.

Credits

Advertising Agency:

DUDE, Milan, Italy

Chief Creative Officer & Partner:

Livio Basoli, Lorenzo Picchiotti

Group Creative Director:

Selmi Bali Barissever, Chiara Monticelli

Art Director:

Giovanna Mocchetti

Strategy Director:

Marco Mammino

Strategic Consultant:

Federica Nanni

Senior Strategic Planner:

Michelangelo Ferracane

Client Director:

Elena Panza

Account Director:

Silvia Ghiretti

Account Manager:

Antonia Martone

Integrated Production Director:

Matteo Pecorari

Senior Producer:

Maria Chiara Muglia

Junior Producer:

Vincenzo Perrotta

Head of Physical Production:

Simone Raddi

Junior Production Coordinator:

Francesca Di Donna

Post Production Director:

Seba Morando

Post Producer:

Miriam Ottina

Senior Film Editor:

Federica Ruggeri

Director:

ROGELIO

DOP:

Alvar Riu

1st AD:

Marco Corti

Casting Director:

Damian Cabo

Set Designer:

Gabriele Cavalchi

Stylist:

Alessia Fornara

Editor:

Felix Bollain

Color Grading:

Martí Somoza

Music Consultant:

Fabio Gargiulo

Sound Design & Mix:

Samuele Tezza

Marketing & Trade Marketing Director Ceres:

Roberto Zepponi

Marketing Manager:

Simonluca Scravaglieri

Brand Manager:

Francesca Di Pinto

Assistant Brand Manager:

Virginia Vacca

Date:

May, 2023

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