Ceres: Womance

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

Ceres, the independent Italian beer brand known for its irreverent voice, challenges category conventions with a new TV commercial that does the unthinkable: it raises a glass with its competitor. Airing during Italy’s most-watched television event, the Sanremo Festival, the campaign breaks with traditional Italian advertising codes. In a market dominated by global giants, Ceres chooses honesty over rivalry, celebrating friendship beyond differences under a simple truth: Nobody’s perfect.

Credits

Advertising Agency:

We Are Social, Milan, Italy

Executive Creative Director:

Mattia Lacchini

Executive Content Director:

Giuseppe Schiavone

Associate Creative Director:

Laura Venuti

Associate Creative Director:

Camillo Addis

Senior Creative:

Giorgio Bottagisio

Mid-Weight Art Director:

Emma Bertinotti

Head of Client:

Matteo Piagno

Account Director:

Camilla Beghi

Account Manager:

Simone Bernotti

Influencer Marketing & Strategy Director:

Marta Prosperi

Senior Strategy:

Marco Picardi

Head of We Are Social Studios:

Sandro Amabili

Producer:

Roberta Baldanza

Director:

William9

DOP:

Emanuele Mestriner

Post Production:

Dario Sepe

Claymation Studio:

Dadomani

Date:

February, 2026

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