Citroen: The Hunt for Hibernation

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Once upon a time, you had to be tough to love the outdoors. You had to love the cold, the wet, the wind and snow. But now, thanks to the luxurious comfort of the new Citroën C3 Aircross, you can enjoy the outdoors from a place of absolute serenity.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Mehdi Benali, Benjamin Merllie, Marie-Gabrielle El Assad, William Roselie, Alice Farrando, Alice Bossard

Chief Creative Officer:

Stéphane Xiberras

Creative Director:

Nick Bakshi

Copywriter:

Sébastien Duhaud

Art Director:

Charles Dessaux

Junior Art Director:

Anthony Tavares

Creative Resources Coordinator:

Kemi Zinsou

Strategic Planners:

Etienne Averseng, Chloe Wren

TV Producer:

David Green

Creative Producer:

Magalie Dauleu

Production Company:

Zauberberg

Director:

Dorian & Daniel

Post Producers:

Florence Delforge, Sarah Dufief

VFX Supervisor:

Marta Carbonell Amela

Executive Producers:

Juliane Ellrich

Producer:

Ulrich Kreis

Date:

February, 2025

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