Coca-Cola: Bottle Shape

9.9

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Industry:

Non-Alcoholic Drinks

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

Credits

Advertising Agency:

Publicis Italy

Global Chief Creative Officer Publicis WW:

Bruno Bertelli

Chief Creative Officer Publicis Italy:

Cristiana Boccassini

CEE Executive Creative Director:

Davide Boscacci

Associate Creative Director / Copywriter:

Stefano Zanoni

Creative Supervisor / Art Director:

Roberto Ardigò

CEE Regional Client Lead:

Lorenza Montorfano

Client Service Director:

Benedetta Virga

Group Account Director:

Mirjana Slavkovic

Account Supervisor:

Alberto De Simone

Art Buyer:

Caterina Collesano

Postproduction:

B612

Date:

February, 2020

Ad of the day

Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0 Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0

Latest News

Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste

Apr. 24, 2024

Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste

Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG

"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy

Apr. 24, 2024

"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy

The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack