Coca-Cola: Try Not To Hear This (Case Study)

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads.

Credits

Advertising Agency:

DAVID the Agency, USA

Managing Director / Global COO:

Paulo Fogaça

Executive Creative Directors:

Ricardo Casal, Juan Javier Peña Plaza

Associate Creative Directors:

Fernando Pellizzaro, Jean Zamprogno

Art Director:

Andy Tamayo

Copywriter:

Alex Allen

Creative Coordinator:

Cristina Cornejo Ayala

Head of Global Production:

Veronica Beach

Producers:

Renata Neumann, Ricardo Ceballos

Director of Strategy:

Jon Carlaw

Senior Brand Planner:

Matias Candia

Head of Account Management:

Carmen Rodriguez

Account Director:

Stefane Rosa

Account Supervisor:

Jenny Gobel

Account Executive:

Nneoma Chukwueke

Date:

April, 2019