CRIS Cancer Foundation: The Battle Inside
Media Type:
Online
Brand
Agency
Country:
Industry:
The game, called ‘The Battle Inside’, is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. Players of ‘The Battle Inside’ are challenged to ‘fight cancer to beat cancer’ and game play is altered to take place inside the body where it imitates the struggle against leukaemia.
Credits
Advertising Agency:
Cheil SpainExecutive Creative Director:
Alejandro Di TrolioCreative Director:
Jaime Azurmendi, Sergio VillarrubiaCreative Supervisor:
Álvaro Martínez Berganza, Estanislao Bollain, Diego Lezewski, Miriam AlonsoCopywriter:
Teresa López, Julen Borge, Aitor CarreiraArt Director:
María Lempicka, Irene San José, Andrea PisarroProducer:
Alberto SanchezHead of Account:
Juan RiesgoAccount Executive:
Estefanía García, Andrés MoncadaHead of Social:
Guillermo FrutosInfluencer Manager:
Paloma MedranoDate:
March, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration