Criteo: Future Selves
Media Type:
TV
Brand
Agency
Country:
Industry:
Ad tech company Criteo has a lot resting on the future of the open internet. So much so, in fact, that the brand is shelling out big bucks for a local ad that will air during the Super Bowl on Feb. 13 in New York, Chicago and San Francisco.
Although concepts like the open web are niche to the technology industry, the Super Bowl attracts an ad-savvy audience who tune in for the ads as well as the game, said Criteo CMO Brendan McCarthy.
Credits
Advertising Agency:
THAT Agency, Florida, USAProduction Company:
Believe MediaDirector:
Floria SigismondiEP:
Liz SilverLine Producer:
Nicholas WrathallDP:
Martin AhlgrenProduction Designer:
Luca MerliniStylist:
Pablo PataneDate:
February, 2022
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