Curlsmith: The Joy of Waves, Natalie

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Community based hair care brand Curlsmith has teamed up with isobel, to launch its new Effortless Waves product across the US and UK. The campaign, titled The Joy of Waves, celebrates the beauty of natural waves and features real women discovering their natural curls for the first time.

Credits

Advertising Agency:

Isobel, London, UK

Creative Directors:

Ben Stump, Simon Findlater

Senior Creatives:

Donna Williams, Susan Mansfield

Account Partner:

Sarah Humphreys

Senior Account Director/Producer:

Gemma Blake

Account Manager:

Ellie Dickenson

Media:

MuteSix

Photographer/videographer:

Sarah Cresswell

Production:

Igor Creations

Editor, Post-Production & Sound:

Chan Spencer

Date:

May, 2023

Latest News

Oct. 20, 2026

1Park9 Appoints Roxanne Artesona as Executive Producer and Head of Sales

Industry veteran joins to expand brand and agency partnerships, develop new business and strengthen the studio's creative talent roster

Oct. 20, 2026

DC's "Batman: Gargoyle of Gotham" Gets Original Soundtrack by Lucas Mayer and Paranoid Pilgrim

Ten-track album released by WaterTower Music in partnership with DC and VSIONS Studio expands the experience of Rafael Grampá’s new comic book miniseries