Curlsmith: The Joy of Waves, Regaine
Media Type:
TV
Country:
Industry:
Community based hair care brand Curlsmith has teamed up with isobel, to launch its new Effortless Waves product across the US and UK. The campaign, titled The Joy of Waves, celebrates the beauty of natural waves and features real women discovering their natural curls for the first time.
Credits
Advertising Agency:
Isobel, London, UKCreative Directors:
Ben Stump, Simon FindlaterSenior Creatives:
Donna Williams, Susan MansfieldAccount Partner:
Sarah HumphreysSenior Account Director/Producer:
Gemma BlakeAccount Manager:
Ellie DickensonMedia:
MuteSixPhotographer/videographer:
Sarah CresswellProduction:
Igor CreationsEditor, Post-Production & Sound:
Chan SpencerDate:
May, 2023More from Curlsmith
Curlsmith: The Joy of Waves, Natalie
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
