Dairy Farmers of Quebec: Holidays Taste Better Together (Generation)

8.3

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Canada

Industry:

Non-Alcoholic Drinks

The promotion of milk in Quebec has always been intrinsically linked to the holiday season. In 2021, Quebec’s 10,000 milk producers are proudly renewing this tradition of celebrating their flagship product. After another pandemic year, there is a real desire to celebrate this once-in-a-year, warm moment when Quebecers can finally reconnect after such a long period of limited human contact. Having lived through this difficult time, young and old alike will be especially happy to see each other again and revive the values of sharing, solidarity and authenticity.

Credits

Advertising Agency:

lg2 Montreal, Canada

Executive Creative Director:

François Sauvé

Creatives Directors:

Guillaume Bergeron, Marc Guilbault

Art Director:

Alexandre Jutras

Copywriter:

François-Julien Rainville

Illustrator:

Illusion

Date:

December, 2021

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